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British Wool has a number of key advantages. British wool is a fibre with bulk and resilience offering superior durability and performance. A British wool carpet will reduce the effect of tracking & shading, providing longer lasting retention. British wool has an inbuilt resistance to soiling due to its natural oil and the scaled structure of the fibre which act as a shield against dirt. British wool is naturally flame resistant and produces less toxic fumes than most other materials. It has a higher ignition threshold levels than many other fibres, and its ability to self extinguish makes it a safer product in areas of public usage and the home.